About

One-man marketing and operations partner. 15+ years across marketing, product, and operations. Brisbane.

One-man marketing and operations partner based in Brisbane. 15+ years across marketing, product, and operations, shipping focused work for operators ready to move.

I build the operating systems modern businesses run on: brand and go-to-market, custom AI software, and internal automation. One operator, senior work, fixed scope. Shipped in ninety days and owned by you.

Start a project See the work

How this actually works

One person cannot do the work of a department. One person directing a fleet of AI agents can. This is the operating model behind every engagement, and behind this website.

Your business The work: marketing, operations, software, brand

The operator Dom — strategy, taste, the call on what ships Every judgement call is human. Nothing reaches you or your customers unreviewed.

The agent fleet Persistent AI agents with real jobs Drafting, testing, reporting, document work. Volume at machine speed, logged and auditable.

The craft layer Elite fractional creatives Designers, writers, filmmakers, brought in for the moments that demand human hands.

What you get from this shape: senior judgement with department-scale throughput, without agency overhead. What you never get: juniors learning on your budget, or AI output nobody checked.

The proof is the thing you are using. This site, its voice agent, its automation and its content pipeline are all run on exactly this model.

Career

Where the decade went.

Role	Company	The work	Years
Director	Three Month Rule	The operating systems modern businesses run on. Brand and go-to-market, custom AI software, lead engines, internal automation, and the content programs that feed them.	2019–
Founding Head of Growth	Nesta Builder Brokers	Built Nesta from concept to live market in 3 months. Brand, website, go-to-market, full demand system. Consistent build-ready pipeline in a fragmented, trust-sensitive market.	2025
Head of Marketing	Queensland Music Festival	30% improvement in marketing ROI within the first 2 months. 2x YOY sales in the first on-sale weekend. Built a new interactive analytics and reporting dashboard.	—
Senior Digital Manager	Great Barrier Reef Foundation	Data-led digital strategy, website development, SEO/SEM, paid social, content strategy. Reporting to executive and board. Audience grew from 2,000 to 2,000,000.	2018–24