Dominic Buckland
Senior Marketing Leader & Growth Partner
Profile
I build marketing functions. From brand architecture and positioning through to the digital systems, campaigns, and governance that make them perform, I design and deliver integrated marketing infrastructure that generates measurable commercial outcomes. Ten-plus years leading marketing across non-profit, events, startup, and consulting environments — executive-level strategy with genuine hands-on execution. I’ve grown audiences from two thousand to 1.5 million, launched brands from zero, doubled ticket sales, and delivered award-winning campaigns with Snapchat, Qantas, Coca-Cola, and McLaren F1 — and increasingly build the AI systems and automation that let a lean team run like a large one.
Experience
Performance Marketing Lead · ButcherCrowd
2025 – present- Leading performance marketing for Australia’s premium DTC meat subscription brand.
- Improved new-customer acquisition cost by 25% through a Meta Ads restructure and creative direction.
- Grew new-customer volume by 50% via full-funnel campaign architecture and audience segmentation.
- Built subscription lifecycle mapping across acquisition, activation, retention, and reactivation.
Founding Head of Brand & Demand · Nesta
2025 – present- Built the entire front-of-house marketing and growth function for a residential construction startup from day one — no team, brand, or infrastructure.
- Led naming, brand strategy, and visual identity; designed and built the full website with interactive qualification tools.
- Stood up paid acquisition, CRM and booking automation, and analytics and attribution.
- Delivered a complete, operational demand system within 90 days.
Director · Three Month Rule
2023 – 2026- Ran an independent, retainer-free IMC consultancy for growing Queensland businesses; fractional CMO across concurrent engagements.
- City Cave: +26% organic traffic driving +13% revenue growth in three months.
- Built web and marketing systems for clients including City Cave, Samford Valley Steiner School, and early-stage SaaS.
- Built custom AI operating systems such as Rowell Logistics (automated invoicing, RCTI matching, Xero) — 40+ hours of manual work removed monthly.
Head of Marketing · Queensland Music Festival & Trails
2024 – 2025- Led the full marketing and communications function for Queensland’s peak music-tourism organisation.
- 30%+ ROI uplift within two months; doubled opening-weekend ticket sales year on year.
- Built and led a team across digital, content, design, and analytics.
- Introduced real-time analytics dashboards reporting to the CEO and board.
Senior Digital Manager · Great Barrier Reef Foundation
2018 – 2024- Led digital marketing and communications across the six-year, $300M+ Reef Trust Partnership.
- Grew social and email audience from 2,000 to over 1.5 million.
- Shifted positive brand sentiment from 20% to 90% through crisis communications and organic marketing.
- Delivered award-winning campaigns with Snapchat, Qantas, McLaren F1, Coca-Cola, and others; 800,000 sign-ups in a single launch weekend.
- PR Asia Gold (×2) and Mumbrella Gold for Best Social Idea (2022).
Communications Advisor · Study Group
2016 – 2018- Bridged sales and marketing during a period of industry change — new audience strategies, product launches, and enrolment growth.
Writer & Producer · Native Tongue Publishing · Sydney / Los Angeles
2014 – 2016- Signed lyricist and producer; works performed at Coachella, Splendour in the Grass, and Falls Festival, and across radio, streaming, and advertising.
Capabilities
- Strategy & commercial — brand strategy & positioning, go-to-market, integrated campaign planning, budget & ROI, segmentation
- Digital & performance — SEO/SEM, paid acquisition (search, social, programmatic), marketing automation & CRM, analytics & attribution
- AI & systems — LLM tooling (Claude), agent fleets, marketing and ops automation, custom software (Next.js, Supabase)
- Leadership — team leadership, executive & board stakeholder management, marketing governance
Education
- Master of Business — Integrated Marketing Communications, Queensland University of Technology
- Bachelor of Fine Arts — Queensland University of Technology
Awards
- PR Asia 2022 — Social Media Gold, VR/AR Gold, Environmental Bronze
- Mumbrella 2022 — Best Social Idea Gold